Product Launch Video Production Ireland

Product Launch Video Production

Give the Release a Story People Can Understand.

Your team knows what went into the product. A new customer needs to understand what it changes for them.

Fearless Media creates product launch videos in Dublin and across Ireland, bringing together creative direction, filming, product visuals and animation to introduce releases with a clear purpose.

From an announcement film to a coordinated set of social edits, we plan the content around the audience, the launch date and the action you want viewers to take.

Launch campaign creative

Start With the Customer Problem, Then Show What Is New.

A product announcement can become a list of specifications very quickly. The useful question is which detail will help the audience recognise why this release matters to them.

We work from the proposition: who the product is for, what problem it addresses and what the viewer needs to understand next. The creative then gives that message a visual shape, whether the release is physical, digital or a new feature within an existing platform.

A launch film should fit the campaign around it. Website content, LinkedIn announcements and paid social edits may share the same idea, but each needs an appropriate opening, amount of detail and call to action.

Product launch video services

Build the Assets Around the Launch Plan.

Launch Announcement Films

Introduce the release, the audience it serves and the reason it deserves attention, with a clear link to the next step.

Product Demonstration Videos

Show the product in use and focus on the actions or features that make its value easier to understand.

Animated Product Videos

Use motion graphics, interface visuals and animation to communicate software features or ideas that are difficult to capture through filming alone.

Teasers & Pre-Launch Edits

Develop shorter introductions that build context ahead of release without revealing information before it is approved.

Social & Advertising Versions

Plan alternate openings, durations, aspect ratios and calls to action for the agreed campaign channels.

Launch Event Content

Connect the product story with event footage or contributor interviews when a live launch is part of the wider plan.

The Product Is New. The Reason to Care Should Be Clear.

Lead with the problem the viewer recognises. Then show the part of the release that addresses it. Strong production helps the audience understand the idea instead of making them work through an internal feature list.

Product launch case study

Protex AI: Bringing a New Feature to Life Through Animation.

Fearless Media created an animated launch video for Protex Intelligence, an AI-powered Protex AI feature designed to help safety leaders generate reports, uncover insights and identify risks. The production used animation to make a software release easier to communicate visually.

The project shows why the format should follow the product. When the value sits inside an interface or an abstract workflow, animation and product visuals can provide clearer context than a conventional interview film on its own.

Explore the Protex AI animated product launch case study. For a different announcement format, see our Protex AI Series B announcement project.

Software, SaaS & technology launches

Make the Workflow Clear Without Showing Every Screen.

Software teams can have a great deal to explain: the customer problem, the existing workflow, the new feature and how it fits into the wider product. Trying to include everything in one short film can make the message harder to follow.

We identify the part of the experience that best demonstrates the value. Screen content, animation, live action, text and voiceover can each have a role, depending on what the audience needs to see.

Approved interfaces and accurate product details matter. We plan around the available build, flag screens that may change and agree who signs off technical claims before the final video is delivered.

For ongoing software marketing beyond the launch, explore our SaaS video production service or explainer video production.

Physical products & demonstrations

Show the Detail That Makes the Product Different.

A physical product gives the audience something tangible to assess: movement, material, scale, use and the experience around it. The right footage can answer questions that a static pack shot leaves open.

We plan the demonstrations, locations, contributors and product details that support the brief. A polished hero sequence may create the first impression, while closer demonstrations explain how the product fits into a customer’s life or work.

The practical plan should include product availability, approved uses, preparation requirements and any claims that need careful wording. The film should show what the product can genuinely do in the context being presented.

A useful launch content library

Give Each Asset a Specific Job.

The Main Launch Film

Introduce the proposition and connect the release with the wider campaign or launch landing page.

Short Announcement Cuts

Communicate one clear idea quickly for audiences encountering the product in a social feed.

Feature-Focused Edits

Give important capabilities their own concise demonstrations instead of overloading the main film.

Vertical Social Versions

Capture and design for mobile viewing, with text and framing that remain legible in the agreed format.

Sales & Presentation Content

Prepare relevant edits for demonstrations, presentations and follow-up conversations where more context is useful.

Post-Launch Content

Plan footage and messaging that can remain useful after launch day, with any time-sensitive references considered in advance.

Approvals & launch deadlines

Work Backwards From the Date People Need to See It.

A release date affects every stage of the production. Creative approval, product access, filming, animation, feedback and final exports all need space in the schedule.

We establish the review contacts and key sign-off points early. Consolidated feedback helps keep product, marketing and leadership teams aligned, particularly where wording or interfaces are still changing.

If the product is under embargo, agree the handling of assets and the release plan before sharing or recording confidential material. Any urgent versions or event-screen outputs should be included in the original scope.

Our product launch video process

From the Proposition to the Campaign Assets.

Understand the Release

Define the target audience, product value, launch objective, deadline and next action for viewers.

Develop the Creative

Choose a concept and format that make the product message clear, using the available brand and product assets.

Plan the Production

Agree scripts or storyboards, access, locations, contributors, deliverables and the review schedule.

Create the Material

Capture live action and product footage or build the agreed animation and motion graphics.

Edit & Verify

Shape the film, refine sound and graphics, and check product accuracy through the agreed approval process.

Deliver the Versions

Prepare the agreed campaign edits, aspect ratios and caption assets for your team to publish.

Budgets & deliverables

Scope the Production Around What the Campaign Needs.

Product launch video costs vary with the creative approach. A focused demonstration, a multi-location campaign and a detailed animated sequence involve different amounts of production work.

The number of versions also matters. Agree the main film, cutdowns, caption requirements, usage and revision rounds so the quote reflects the actual campaign rather than one video in isolation.

Bring us the release date, audience and rough idea. If you are still deciding on a format, we can help shape a practical brief before production starts.

Dublin & Ireland

Build the Production Around the Product and Its People.

Fearless Media is based in Dublin and works across Ireland. Filming can be planned around suitable offices, business locations and product environments, with animation and post-production supporting the creative where required.

The aim is a coherent launch story across the assets. The work should feel like your brand while giving each audience and channel the context it needs.

Keep the Launch Connected to the Wider Campaign.

Explore related services for product explanation, software marketing, promotional content and ongoing social production.

Explainer Video Production SaaS Video Production Promotional Video Production Social Media Video Production View Our Work

Your questions answered

Before We Plan Your Shoot

What is a product launch video?

A product launch video introduces a new product, feature or service to a defined audience. It connects the customer problem with the value of the release and gives viewers a clear next step, such as exploring the product, booking a demonstration or visiting a launch page.

How is a launch video different from an explainer video?

A launch video supports a specific release or announcement and the campaign around it. An explainer focuses on helping people understand how an idea or product works. A launch campaign may include an explainer, but it can also need teasers, announcement films and shorter advertising edits.

Can you combine live action, product footage and animation?

Yes. The creative approach can combine filmed material, screen content, motion graphics and animation where they help the audience understand the release. The mix is agreed around the product, available assets, audience and budget.

What materials do you need before production starts?

Share the launch date, target audience, core message, product or demo access, brand assets and intended channels. Include approved claims, any embargo, review contacts and the required deliverables. For software, stable screens or a suitable demonstration environment help keep the content accurate.

Can one launch shoot produce videos for several channels?

Yes. We can plan a main launch film alongside teasers, shorter social edits and different aspect ratios. Agree the number of versions, openings, durations, captions and calls to action before production so the material is captured for those uses.

How much does product launch video production cost?

The cost depends on the concept, filming days, locations, contributors, animation or VFX requirements and the final edit list. Share the brief and deadline for a tailored scope and quote rather than assume every launch needs the same production.

How far ahead of a launch should we start?

Start planning when the release date and core message are clear enough to brief the work. The schedule needs to allow for creative development, filming or animation, editing and stakeholder approvals. Tell us about immovable dates and product dependencies when you enquire.

Can you help with a confidential or embargoed launch?

Raise confidentiality requirements at the briefing stage so access, contributors, review links and publication timing can be planned. We agree what may be filmed, which assets are approved and who can review them before the content is released.