SaaS Video Case Study: Leat x Oakberry

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When it comes to video for tech companies, the challenge isn’t just explaining what your product does - it’s proving that it works in the real world.

That’s exactly what we set out to do with Leat, a fast-growing SaaS loyalty platform, through a customer testimonial featuring one of their standout partners in Ireland - Oakberry.

This project wasn’t just about creating a polished video. It was about translating a complex, data-driven product into something tangible, relatable, and commercially impactful.

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About Leat: A Modern Loyalty Platform for Tech-Driven Brands

Leat is redefining how businesses approach customer loyalty.

Instead of outdated stamp cards or disconnected systems, Leat offers:

• A fully integrated loyalty and CRM platform
• Seamless online and offline customer tracking
• Data-driven insights to improve retention
• Subscription models, tiers, and automation
• A unified customer database owned by the brand

In short, it’s a SaaS product built for modern consumer businesses - and one that requires strong storytelling to communicate its value.

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The Challenge: Communicating a Complex SaaS Product

For most SaaS companies, especially in loyalty and CRM, the biggest hurdle is:

• The product is powerful… but not instantly visible
• Benefits are long-term (retention, LTV, repeat visits)
• Messaging can easily become too technical

Leat didn’t just need a product video — they needed proof.

That’s where testimonial-driven video content becomes critical.

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Why Testimonials Are the Best Video for Tech Companies

Customer testimonials are one of the most effective formats in video for tech companies because they:

• Build immediate trust through real-world validation
• Translate features into outcomes
• Show how the product fits into day-to-day operations
• Humanise the brand

Instead of saying “we improve retention”, you show a real business experiencing it.

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The Approach: Leat x Oakberry Ireland

For this project, we filmed a customer testimonial with Oakberry Ireland, a brand already known for strong in-store experience and rapid growth.

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What Made This Case Study Strong

• Oakberry already had a high-quality product and customer experience
• They implemented Leat through Toast POS + fully integrated loyalty
• The system was fully owned, data-driven, and seamless
• No paper systems, no fragmented tools — just one ecosystem

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The Outcome: Turning SaaS Into Story

The final video positions Leat not just as a tool, but as a growth engine for modern retail brands.

It demonstrates:

• How loyalty integrates into real operations
• How customers actually interact with the system
• The emotional + commercial impact on a business

This is what separates average SaaS content from high-performing video for tech companies.

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Why This Matters for SaaS Brands

If you’re a SaaS company, especially in:

• CRM
• Fintech
• Retail tech
• AI / Data platforms

You don’t just need content - you need evidence-driven storytelling.

The best-performing video strategies today combine:

• Customer testimonials
• Product context (without over-explaining)
• Real environments (not just UI screens)
• Clear business outcomes

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Key Takeaways for Video for Tech Companies

• Show real customers, not just features
• Focus on outcomes (retention, growth, efficiency)
• Capture real environments where the product is used
• Keep messaging simple and human
• Use video to bridge the gap between product and proof

Final Thoughts

Working with Leat and Oakberry highlighted something we see again and again:

The best SaaS companies don’t just build great products —
they prove their value through real stories.

And that’s exactly what great video enables.

Looking to Create Video for Your Tech Company?

At Fearless Media, we specialise in video for tech companies — helping SaaS brands turn complex products into clear, high-performing content.

Whether it’s:

• Customer testimonials
• Product launches
• Paid ad creative
• Always-on social content

We focus on what actually drives results.

Get in touch to see how we can help.

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