When CWSI relaunched their brand, they didn't just want to announce it - they wanted to explain the thinking behind it. So they partnered with Fearless Media to produce a corporate brand video that told the story properly, sitting down with Microsoft and their CEO Ronan to do it.
The Brief
CWSI approached our corporate video production team with a clear message to communicate. The rebrand wasn't about changing who they are — the people, the teams, and the work they do with clients remained exactly the same. What changed was how they talk about it. The new corporate brand video needed to say more clearly what CWSI has always believed: that security shouldn't slow organisations down. Done properly, it helps them move forward with confidence.
The Approach
For a corporate message this important, a professionally produced talking head video with a clear, confident delivery was the right call. Our corporate video production team worked closely with CWSI and Microsoft to create a piece that felt authentic, authoritative and human — reflecting their new brand positioning perfectly. Security made human. Compliance made simple.
