When creating a hero brand video, the objective is simple: capture the essence of the brand in a way that immediately connects with the viewer.
We recently partnered with OOST to produce a high-energy hero campaign designed to sit front and centre on their website while also generating a full suite of marketing assets for the year ahead.
To showcase the versatility of OOST’s collagen gel, we developed a creative concept centred on real sporting environments and active lifestyles.
Over two production days, we filmed at six locations, capturing athletes across a variety of sports, including mountain biking, outdoor running, and padel.
Each location brought a different visual energy to the film. By combining these environments, we were able to create a dynamic story that reflects how the product fits naturally into multiple training scenarios - whether that’s preparing for a run, recovering after a ride, or fuelling up between matches.
The goal of the hero video was to communicate the active, performance-driven lifestyle behind the OOST brand.
By moving between sports and environments, the film creates a sense of movement and momentum that keeps viewers engaged while still keeping the product central to the story.
This approach allows the brand to show not just what the product is, but how it fits into the everyday routines of athletes and active people.
While the hero film sits on the OOST website homepage, the production was designed to deliver far more than a single video.
During the shoot we captured a large library of additional content which can now be used across:
• Social media content throughout the year
• Paid advertising campaigns
• Website content
• Lifestyle and product photography
• E-commerce imagery
This ensures the campaign continues to deliver value across multiple marketing channels long after the hero video launch.
Productions like this rely on a strong collaborative team working across video and photography.
Crew
Director, Editor & Producer - Thomas Arnold
Director of Photography - Daragh O’Neill
Second AC - Sam Memery
Photography - Iris Armero
E-commerce Photography - Aron Cahill
