8 Tips to Build A B2B LinkedIn Following In 2024 

8 Tips to Build A B2B LinkedIn Following In 2024 

What better platform than LinkedIn to build your business? 

However, like any other social platform, you need the right strategies to put your business on the map. Building a LinkedIn following is not a popularity contest - instead, it’s an opportunity to become an expert in your niche, as well as a knowledge base for target customers to learn from. 

Amass a professional fortress, and read along to build a LinkedIn following with these eight tips in 2024. 

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But, before we jump into our top eight tips, make sure your LinkedIn profile is optimised and speaks to your target audience. Your page should pack a punch, showcasing who you are and the value you offer

8 Tips To Building A LinkedIn Following in 2024 

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LinkedIn SEO

LinkedIn enables SEO with its search feature. Pages can now become fully discoverable by search engines like Google. Moreover, any LinkedIn profile can embed a follow button CTA on their websites. Clicking the link helps you build a following. 

Consistent Branding

Brands are all about imagery. Make your brand unforgettable with consistent branding in your content- logos, colours, and messaging. Make sure to post content thrice weekly to boost page engagement and organic reach. The more people see you, the more likely they are to hit follow.

Video Content > Photo Content

Aim for your LinkedIn page to be as visually appealing as possible. People find it easier to digest visual content so posting stunning imagery and high-impact videos with your written content won’t hurt. Don’t go unnoticed anymore and drive a connection with the masses. 

Educate Your Audience

Business leaders crave fresh content and are always seeking inspiration and knowledge. Being a thought leader is an industry in itself, and it's highly saturated. But posting fact-based content that sparks conversation sets you apart. 

Grow a Community

Engaging with your audience is crucial to growing your LinkedIn following. Active participation in the comment section of your posts boosts page visibility and attracts people who appreciate interactive content. 

Pay Attention to Page Analytics

Analyse your analytics to uncover valuable insights. Utilise metrics to conceptualise strategies, and identify areas for improvement.  This can be found by viewing “page analytics” on your LinkedIn profile. 

View The Illustration as A Guide to Access Your Page’s Analytics; 

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Involve Your Team  

Empower your employees/team to amplify your page. Encouraging employees to share posts gives a significant boost. As well as every new connection they make prompts a follow to your page. 

Kickstart Your Follower Growth With A LinkedIn Ad Campaign 

Growing a LinkedIn following is a common goal for brands advertising on the platform. Utilise the follower ad formats, and leverage LinkedIn’s robust targeting tools to attract a highly relevant audience with dynamic ads.


That sums up eight tips in 2024 to boost your LinkedIn following. Now armed with this knowledge you need to optimise your page, wait because we have something more to offer you. 

Check Out These Free Guides And Learn To Nurture Your Online Community; 

Guide 1: Action Plan For Small Businesses

Guide 2: The LinkedIn Pages Enterprise Playbook 

At Fearless Media we are dedicated to delivering value. Keep an eye out for more insightful blogs coming your way!

Thomas Arnold
March 2, 2024

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