Unveiling HBA Churchtown - A Fearless Media Production


Fearless Media is excited to share our latest video with Headon Boxing Academy as we collaborated on the grand opening video for their fifth location in Churchtown. Our mission was to not only capture the essence of HBA's commitment to fitness and community but also to create compelling social media content for Instagram advertising, encouraging individuals to join the vibrant boxing community at their new Churchtown facility.

Objective: The primary objective of this project was to generate buzz and excitement surrounding the opening of HBA's Churchtown location. Fearless Media aimed to create a dynamic and visually engaging video that not only showcased the state-of-the-art facility but also highlighted the passion and dedication of HBA co-founders, Sean and Paddy Headon.

Key Features:

  1. On-Site Collaboration: Fearless Media's team worked closely with Sean and Paddy Headon on-site to capture the unique atmosphere of the Churchtown location. The collaboration extended beyond capturing visuals to include a short interview with the co-founders, providing a personal touch to the video.
  2. Branded Studio Showcasing: The video prominently featured the bright and branded interior of HBA Churchtown, emphasizing the studio's energetic ambiance and state-of-the-art equipment. Visuals were carefully curated to convey the invigorating environment that defines the HBA fitness experience.
  3. Fast Turnaround: Fearless Media prides itself on efficiency and met the challenge of a tight deadline head-on. From ideation to execution, the entire project, including shooting and editing, was completed within an impressive 72-hour timeframe, ensuring the video was ready for timely promotion.
  4. Instagram-Optimized Content: Recognizing the platform's importance, our team tailored the content to align with Instagram's advertising requirements, creating attention-grabbing snippets and visually appealing sequences that would resonate with the target audience scrolling through their feeds.


The video was successfully published on HBA's Instagram account and utilized as paid advertising to drive sign-ups for boxing classes at the new Churchtown location. The fast turnaround allowed HBA to capitalize on the excitement of the grand opening and swiftly engage their audience through social media channels.

Fearless Media is proud to have played a role in the success of HBA Churchtown's launch, contributing to the growth of the HBA community. This collaboration exemplifies Fearless Media's commitment to delivering high-quality content efficiently, meeting the dynamic needs of our clients in the fast-paced world of digital promotion.

As HBA continues to expand, Fearless Media looks forward to future collaborations that celebrate their dedication to fitness, community, and the empowering spirit of boxing.

Thomas Arnold

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