Protex AI: Series B Funding Round Announcement

The Challenge: Showcasing a Landmark Funding Round

Dublin-based startup Protex AI has rapidly scaled, securing over €36 million in funding to date. In early 2025, they announced their Series B funding round and needed a high-impact video to mark the occasion. Their goal? A polished, engaging announcement that would not only generate excitement on social media but also serve as a powerful recruitment tool for the year ahead.

The Approach: Crafting a Standout Visual Narrative

To ensure the announcement felt authentic, memorable, and distinctly Irish, we took a structured approach:

1. Research & Concept Development

• We analysed trending startup funding videto identify what resonates.
• Developed a set of creative ideas for Protex AI’s marketing team to choose from.
• Crafted a concept that balanced professionalism with local authenticity.

2. Bringing Dublin to the Forefront

• To reflect Protex AI’s deep Dublin roots, we filmed at iconic city locations:
  📍 The Guinness Storehouse
  📍 Thomas Street
  📍 Francis Street
  📍 Christchurch
• The visuals emphasised the authenticity of founders Dan & Ciarán, reinforcing the startup’s identity.

3. Fast-Turnaround Production

• A one-day shoot with a five-person crew efficiently captured the necessary footage.
• The full project was delivered within a month, ensuring the video was ready for publication before the PR cycle gained momentum.

The Impact: A Video That Delivered on All Fronts

Engagement-Driven: Designed to perform strongly on LinkedIn & other social platforms.
Authentic & Locally Rooted: Dublin’s backdrop added a personal, relatable touch.
Recruitment-Ready: Positioned Protex AI as a thriving, fast-growing company for potential hires.

The content detailing their Series B funding round was featured in articles by Forbes, the Irish Independent, the Business Post, and many other business & technology publications. On LinkedIn, this content is currently preforming exceoptionally, with 564 likes, 59 comments and 35 reposts to date.

Final Thoughts

Capital investment is more than just a financial milestone—it’s a chance to tell a compelling brand story. With a thoughtfully crafted video, Protex AI didn’t just share their success; they set the stage for future growth.

Looking to make your next big announcement stand out? Let’s create something exceptional together.

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